Dominus Performance Report
Royalty Hero | Facebook Paid (fb_ad) | Jan 1–30, 2026
Loom Overview
Quick walkthrough of January performance, what worked, and exactly what we’re scaling next.
Note: All numbers below reflect Facebook paid leads only (fb_ad) and January-only reporting.
KPI Snapshot
Clear top-line performance metrics for the period, including costs and show rate (excluding pending).
Funnel Breakdown
Where performance is strong, and where the next lever is (show rate).
Spend → Applications
$4,399.49 produced 75 applications (CPA: $58).
Applications → Qualified
28 qualified (CPQ: $157). Quality is solid; we can improve rate via creative targeting.
Qualified → Booked Calls
11 booked (Cost per booked call: $400).
Booked Calls → Shows
4 shows, 6 no-shows, 1 pending. Biggest lever: improving show-up.
Shows → Closed
1 closed. Close came from “Parent and Kids” angle via V3.
Key takeaways ▾
- V2 is your main scale lever for volume and efficiency.
- V3 is proving it can close (keep it live and feed it higher intent).
- Biggest opportunity is show rate. More shows increases closes without increasing spend.
Primary bottleneck ▾
What success looks like next ▾
Landers & Angles
What’s currently working best, what produced the close, and what we’re pausing.
| Lander | What it’s doing | Decision |
|---|---|---|
| V2 (Copy Only) | Best for volume and efficiency | Scale (primary acquisition) |
| V3 (VSL Only) | Produced the close | Keep (higher intent routing) |
| V1 (Hybrid) | Underperforming vs V2 and V3 | Pause / De-prioritize |
Interpretation: We’ll let V2 do the heavy lifting at the top, and keep V3 as the closing environment.
| Angle | Signal | Action |
|---|---|---|
| Professional Investor | Strong qualified rate | Scale + tighten show-up + follow-up |
| Business Owner | Strong qualified rate | Keep iterating creatives |
| Stuck Publisher | Driving booked calls | Scale for bookings and test show-rate boosters |
| Parent and Kids | Produced the close | Create more iterations and route to V3 |
Interpretation: We scale what’s producing bookings while expanding what already proved it can close.
- Scale V2 as primary lander
- Keep V3 and route higher intent there
- Pause / de-prioritize V1
- Double down on Stuck Publisher for booking volume
- Increase show rate with better reminders + pre-call framing
- Build more Parent and Kids iterations (close signal)
- Expand Investor / Business Owner creatives for quality
- Monitor CPA, CPQ, booked cost, and show rate weekly
Primary objective: convert more of the existing booked calls into shows. Secondary objective: scale volume while protecting quality.
Key Insights
What we know from January results and what we can confidently do next.
1) Lander strategy is clear ▾
2) Angles are separating roles in the funnel ▾
3) Show-up is the biggest lever ▾
Timeline
A simple recap of the reporting period and the execution plan moving forward.
Reporting period for fb_ad traffic and outcomes.
Scale V2, keep V3 live, pause V1, focus Stuck Publisher for booking volume.
Improve show rate with reminders + pre-call framing. Expand Parent and Kids and iterate Investor/Business Owner creatives.
Next Steps
What we’ll do next, in priority order, to improve results.
- Scale V2 for acquisition and efficiency.
- Keep V3 live and feed it higher intent traffic (it produced the close).
- Pause / de-prioritize V1 until V2/V3 are fully optimized.
- Double down on Stuck Publisher for booked calls, then increase show rate with reminders + framing.
- Expand Parent and Kids iterations and route to V3 (closing signal).
- Continue iterating Investor and Business Owner angles to preserve qualified rate while scaling.